Atlantic Canada Travel Trade Market Readiness Program

📋 Eligible Entities - Tourism businesses operating in Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador) - Small and medium-sized enterprises (SMEs) in the tourism sector - Accommodation providers (hotels, inns, resorts, bed & breakfasts) - Activity and attraction operators (tours, experiences, adventure services) - Food and beverage establishments serving tourists - Travel-related service providers seeking to expand distribution through travel trade channels - Businesses must be commercially operational and registered in Atlantic Canada ### 💰 Funding Details - Grant Type: Non-repayable advisory/consulting support (not direct cash disbursement) - Funding Structure: Cost-shared advisory services and market readiness consulting - Coverage: Program covers or subsidizes access to expert consultation on travel trade development - Matching Requirements: Likely cost-sharing model where business contributes a portion; specific ratios to be confirmed with program administrator - Repayability: Non-repayable grant (no loan component) - Budget Range: Varies by scope of advisory engagement; specific maximum amounts not detailed in program description ### 🛠️ Approved Expenses - Travel trade relationship development – connecting with travel agents and tour operators - Distribution channel optimization – strategies for reaching travel trade partners - Product and service packaging – designing offerings attractive to travel trade channels - Marketing materials and positioning – collateral for travel trade promotion - Best practices guidance – expert advice on industry standards and operations - Business expansion planning – strategic development through travel trade channels - Tourism operator training – capacity building for travel trade engagement - Business development and consulting fees – costs of professional advisory services ### ⚠️ Conditions & Milestones - Atlantic Canada Location Requirement – business must be based in one of the four Atlantic provinces - Tourism Sector Focus – operation must clearly serve the tourism market - Engagement with Advisors – business must actively participate in consulting/advisory sessions - Travel Trade Orientation – business must demonstrate intent to develop or expand relationships with travel agents, tour operators