Programme Agri-marketing – Associations nationales de l’industrie

📋 Eligible Entities - National industry associations in the agriculture, agri-food, and agro-industrial sectors - Organizations representing the fish and seafood industries - Association members must operate within Canada - Organizations must have formal legal status as an association - Non-profit associations and industry groups qualify - Must represent a collective membership base in eligible sectors ### 💰 Funding Details - Maximum grant amount: Up to $2 million per year - Funding type: Matching contribution (cost-sharing model) - Repayability: Non-repayable grant/contribution - Matching requirement: Association must provide counterpart funding (specific ratio to be confirmed with program administrator) - Currency: Canadian dollars - Payment structure: Funds provided as reimbursement or installments based on eligible expenditures and milestone completion ### 🛠️ Approved Expenses - Marketing activities promoting Canadian agriculture and agri-food products - Market development initiatives domestically and internationally - Brand promotion for industry sectors - Trade show participation and promotional events - Digital marketing and communications campaigns - Research and analysis supporting market opportunities - Industry collaboration projects with marketing focus - Export promotion activities - Product positioning and industry representation ### ⚠️ Conditions & Milestones - Applicant must demonstrate matching funding from own resources or co-investors - Annual reporting and accountability requirements for fund usage - Activities must align with national industry priorities - Grant recipients must track and report on marketing outcomes/deliverables - Funds must be spent within the designated fiscal year (subject to rollover provisions) - Association must maintain eligible status throughout funding period - Program administrator approval required before expenditures are incurred - Eligible expenses must be documented with receipts and supporting evidence - No retroactive funding for expenses incurred before approval - Compliance with federal contribution agreement terms mandatory