Market Opportunities and Diversification Program ### 📋 Eligible Entities - Canadian small and medium-sized enterprises (SMEs) - For-profit businesses operating in eligible sectors - Sole proprietors and partnerships - Corporations (federally and provincially incorporated) - Businesses with demonstrated export potential or market expansion plans - Organizations must be in operation for a minimum period (typically 2+ years) - Businesses in good standing with tax and regulatory obligations ### 💰 Funding Details - Grant Type: Non-repayable contribution (no repayment required) - Funding Amount: Varies by program stream and business size; typically ranges from $5,000 to $50,000+ - Matching Requirements: Generally 50/50 cost-sharing model (applicant contributes matching funds equal to grant amount) - Eligible Costs Coverage: Grant covers up to 50% of approved project costs - Repayability: Not applicable—funds are non-repayable - No Interest or Fees: No hidden costs or loan obligations ### 🛠️ Approved Expenses - Digital Marketing: Social media campaigns, SEO/SEM, email marketing, digital advertising - Website Development: E-commerce platforms, website redesign, mobile optimization, UX improvement - Market Research: Feasibility studies, competitive analysis, market entry studies, consumer research - Marketing Materials: Branding, packaging design, promotional collateral, product photography - Export Market Activities: Trade show participation, international business development, market entry planning - Professional Services: Consultant fees for market analysis, digital strategy, business planning - Training: Staff training in digital marketing, export operations, or market-specific skills - Product/Service Development: Modifications to meet new market requirements ### ⚠️ Conditions & Milestones - Matching Funds Requirement: Applicant must secure and document 50% matching contribution (cash or in-kind) - Project Timeline: Typical project duration of 6-12 months from approval - Reporting & Accountability: Recipient must submit detailed expense reports and project progress updates - Eligible Activities Only: Funds