Proximité Program — Stream 2 ### 📋 Eligible Entities - Agricultural producers - Artisanal food processors - Businesses operating in the agricultural or artisanal processing sectors in Quebec (implied by "Proximité" program structure) - Must demonstrate capacity to implement a marketing plan ### 💰 Funding Details - Grant Amount: Up to $25,000 per applicant - Cost-Sharing Ratio: 50% of eligible expenses covered by the program - Repayability: Non-repayable grant (contribution-based funding) - Matching Requirement: Applicants must fund the remaining 50% of eligible expenses from their own resources ### 🛠️ Approved Expenses - Marketing plan development and implementation costs - Activities and initiatives designed to meet customer/market needs - Direct costs associated with bringing marketing strategies to market - Consumer engagement and market outreach activities - Digital or traditional marketing materials and campaigns (typical for agricultural/artisanal sectors) ### ⚠️ Conditions & Milestones - Marketing plan must demonstrably address customer needs and market opportunities - Applicants must contribute minimum 50% of project costs (no full funding available) - Expenses must be directly tied to the approved marketing plan implementation - Funding capped at $25,000 maximum per recipient - Program appears targeted at producers seeking to strengthen local/direct-to-consumer market positioning - Completion and reporting requirements likely tied to marketing plan execution milestones