Services conseils de la BDC — Ventes et marketing ### 📋 Eligible Entities - Small and medium-sized enterprises (SMEs) operating in Canada - Businesses with demonstrated sales growth potential - Companies seeking to develop or strengthen sales and marketing capabilities - For-profit organizations with established operations - Businesses at various growth stages (startup through established) ### 💰 Funding Details - Grant Type: Non-repayable advisory services (in-kind support) - Cost Structure: BDC covers a portion of consulting fees; business may contribute cost-sharing - Matching Ratio: Varies by program stream and business circumstances - Repayability: Not applicable—advisory services are non-repayable - Maximum Benefit: Depends on scope and duration of engagement; specific caps determined during application review ### 🛠️ Approved Expenses - Development of strategic sales and marketing plans - Sales process optimization and implementation - Market analysis and customer targeting strategies - Marketing strategy and campaign development - Knowledge transfer and best practices coaching - Sales team training and capability building - Go-to-market planning and execution support - Performance metrics and KPI development ### ⚠️ Conditions & Milestones - Business must commit to actively implementing recommended strategies - Regular progress reviews and milestone assessments required - Participation in knowledge-sharing sessions and coaching sessions mandatory - Clear action plans and timelines must be established at project outset - Business responsible for executing recommendations post-engagement - Engagement duration typically ranges from several months to 1+ year - Performance tracking and results measurement throughout the program - Confidentiality and intellectual property agreements may apply