Atlantic Canada Travel Trade Market Readiness Program ### 📋 Eligible Entities - Tourism businesses operating in Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador) - Small and medium-sized enterprises (SMEs) in the tourism sector - Accommodation providers (hotels, resorts, bed & breakfasts, inns) - Attraction operators (museums, parks, activity centers, entertainment venues) - Tour operators and experience providers - Food and beverage establishments with tourism focus - Travel-related service providers - Businesses must be registered and operating in Atlantic Canada - Preference for businesses actively seeking to work with travel agents, tour operators, and tourism intermediaries ### 💰 Funding Details - Grant Type: Non-repayable funding (advisory support) - Grant Size: Not specified in program description; typically covers professional consulting and advisory services - Matching Requirements: To be determined based on individual business assessment - Repayability: Non-repayable grant (advisory services only) - Cost Coverage: Funding supports access to expert advice and best practices guidance - Financial Terms: No loan component; purely advisory and developmental support ### 🛠️ Approved Expenses - Professional consulting and advisory services on travel trade operations - Best practices training and guidance for business development - Advice on travel agent and tour operator engagement strategies - Tourism business expansion planning and strategy development - Market readiness assessment and recommendations - Operational improvement recommendations specific to travel trade channels - Tourism sector-specific business development guidance - Consultation on product/service positioning for travel intermediaries ### ⚠️ Conditions & Milestones - Business must operate in Atlantic Canada and have tourism focus - Commitment to implementing travel trade development strategies - Engagement with program advisors and participation in consultation process - Willingness to adopt recommended best practices - Regular communication with program administrators during advisory period - Business must demonstrate genuine intent to expand travel trade operations - Compliance with program eligibility criteria throughout engagement - Access contingent on available funding and program capacity - Businesses must be in good standing with government compliance requirements