Destination Canada – Outils ### 📋 Eligible Entities - Tourism businesses and organizations operating in Canada - Destination marketing organizations (DMOs) - Tourism associations and chambers of commerce - Provincial and regional tourism bodies - Private tourism enterprises (accommodations, attractions, tour operators) - Cooperative tourism marketing groups - Tourism-focused non-profits and societies ### 💰 Funding Details - Grant Type: Non-repayable contribution - Funding Structure: Cost-sharing model (specific matching ratio to be confirmed with Destination Canada) - Amount: Variable based on project scope and organizational capacity - Repayability: No repayment required - Currency: Canadian dollars (CAD) ### 🛠️ Approved Expenses - Brand positioning and Canadian tourism image development - Content creation and digital asset production - Marketing collateral and promotional materials - Media relations and press kit development - Collaborative marketing initiatives with tourism partners - Social media content and online marketing materials - Tourism product packaging and positioning - Industry research and market analysis for tourism products - Training and capacity-building in destination marketing - Partnership development and media engagement activities ### ⚠️ Conditions & Milestones - Must demonstrate alignment with Canada's broader tourism brand and positioning - Applicants must develop a clear marketing strategy for Canadian tourism products - Projects must involve media collaboration or public promotion components - Participants expected to provide matching contributions (in-kind or cash) - Compliance with Destination Canada's branding guidelines required - Progress reporting and deliverable milestones must be met on schedule - Funds must be expended within designated program timeline - Accountability and evaluation of marketing outcomes required - Projects should demonstrate measurable impact on tourism promotion